Full House to Be Exported to Japan

Full House to Be Exported to Japan

The KBS hit drama Full House starring Rain and Song Hye Kyo will be exported to Japan for Japanese viewers across the island country, KBS Media said.

The drama has already gained great popularity in many Asian nations such as China, Taiwan, Hong Kong, Malaysia and Singapore. In some southeast Asian nations, it recorded viewing rates as high as the popular Korean drama Dae Jang Geum (Jewel in the Palace). In Thailand, its viewing rates for its last episode posted a staggering 64 percent.

The export to Japan is expected to serve as an opportunity to show the true value of the drama’s two Korean stars, especially at a time when Rain is already enjoying great popularity as a singer and Song is also quite famous in Japan for her role in the drama Autumn in My Heart and the film My Girl and I. Insiders believe that the fact that the drama features the two stars will produce great synergistic effects.

“Compared to Winter Sonata, which received a rave response from middle-aged Japanese women, Full House may potentially be loved by young people in their teens and 20s,” KBS Media said. “We expect that the export of the drama may help spread the Korean Wave or Korean pop culture craze among the younger generation in Japan.”
Source: KBS Global

doozy: Yay! Full House is on a global domination quest..heehee. Full House was the show that introduced me to Korean drama and Bi. I wish it much success in Japan. Aja aja, fighting!

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Kim Tae-hee Becomes Highest-Paid Cosmetics Model

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Kim Tae-hee has signed the cosmetics industry’s highest-paying long-term contract, reaffirming her status as one of the nation’s most bankable beauties. The star’s agency said the contract stipulates she will model the HERA brand of Amorepacific for the next five years — a rare vote of confidence in a model’s enduring allure. She will be paid highest sum in the industry.

Amorepacific explained it conducted an opinion poll in which Kim’s special brand of intelligent beauty and feminine grace won her the most votes. When she was working over at rival firm LG Household & Health Care representing the Ohui brand — virtually unknown at that time — she played a key role in bringing about a sharp increase in its brand recognition.

Besides Kim’s contract, previously the most lucrative was signed by Lee Young-ae with LG Household & Health Care for “The History of Who.” It spans two years and will bring the actress some W2 billion. As luck would have it, Lee Young-ae started out at Amorepacific before moving to pastures new at LG, while Kim Tae-hee took the opposite course.

Amorepacific has been working to build up a top-of-the-line image for its premium HERA line and plans to unleash a marketing blitz not just in Korea but all across Asia.
Source: english.chosun.com

doozy: What is this “obsession” that Koreans have for Kim Tae Hee? I mean, okay..I agree that she is pretty and intelligent, since she recently graduated from Seoul National University (the Harvard-equivalent of S. Korea), but I just don’t understand the tremendous craze that they have for her. I just don’t get it! *scratch head*

Son Ye Jin’s New Project

Son Ye Jin and Sol Kyung Kyu is going to co-star together in a 24 episodes, 2007 new drama Agent Zero. The drama is said to be the korean version of the American police drama CSI. Famous movie writers of ShilMiDo, Public Enemy, Old Boy, Crying Fist.. are going to work together for this drama. The station airing it is still unknown at the moment.
Source: WITH S2 and purpletiger86

doozy: Woot woot! I’m really excited about this piece of news! After watching Alone in Love, I have officially become a fan of Son Ye Jin and have been waiting for news about her next drama. The drama looks very promising because not only is the outline based on one of my favorite American TV shows, but also because of the talented writers that will be working on it.

The Host

Monster Film Success Soothes S. Korea’s Worried Cinema Industry

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A rare monster film is blazing a trail in South Korea’s cinema history, drawing record audiences and bolstering a local movie industry being weaned from decades of a protective screen quota.

The Host, directed by a daring 37-year-old producer Bong Jun-Ho, pulled in eight million viewers as of Friday last week after it was released 16 days earlier at 620 cinemas across South Korea, according to the film’s distributor, Showbox.

The film slashed nine days off the previous record time to pull in eight million viewers which was set by Taegukgi, a 2004 big-budget domestic film featuring two brothers whose lives were ravaged by the Korean War.

When director Bong announced plans for the monster film, his third release, his colleagues were “shocked and dismayed,” he said.

Bong, who shot to fame in 2003 with Memories of Murder, a feature about the unsolved case of a serial killer in 1986, was considered by some to be selling out his art-house roots.

“I don’t care whether my film should be an art movie or a commercial movie. I just make a film because I want to see it myself as a viewer and because others don’t make it for me to see,” Bong told journalists.

The Host revolves around an ordinary family who are forced to struggle against great odds and non-cooperative bureaucrats to rescue their daughter, kidnapped by a monster living in the Han River that flows across Seoul.

Starring Song Kang-Ho, who played the leading role as an eager but hapless detective in Memories of Murder, The Host is a far cry from Hollywood monster films in terms of budget and spectacle. But its solid storytelling, blended with director Bong’s particular brand of humor and satire, has proved its main draw.

The film has no obvious hero, focusing on weak individuals struggling against formidable odds to rescue their loved one from the monster. This creature, which never overwhelms the screen in a way such as other monsters such as Godzilla, is a mutant spawned by toxic waste released from a US military morgue here.

Bong said he got the idea from a 2000 incident in which US military officers released toxic waste into the river, sparking anger and stoking anti-US sentiment.

But he denied the film was intended to deliver anti-US or environmentalist messages.

“I wanted to make a different monster film which has no superhero but weak and ordinary people struggling to protect those who are weaker than themselves,” Bong said.

The Host received favourable reviews at the Cannes Film Festival in May and has been exported to 11 countries including the United States as well as elsewhere in Asia and Europe.

So Jung-Hyun, a 29-year-old math teacher, said she was moved by the film, which she said had broken new ground for local films.

“I was overcome with family love there. I’ve never seen a film like this. My brother also saw it the day after I saw it,” she said.

But other viewers said they were disappointed.

“I was disappointed. The format was not so thrilling and computer graphics were flawed,” said a 22-year-old biology student as he and his girlfriend were leaving a cinema in downtown Seoul.

“I think the film’s box office success was largely due to the tendency of South Korean viewers who blindly follow the crowd, relying only on mass opinions,” said the student, as his girlfriend, locking arms with him, nodded her consent. (Agence France Presse)
Source: The Seoul Times