The giant, strikingly beautiful face of Ha Ji-won will adorn walls all over Cannes during the international audiovisual content market show MIPCOM 2006 running there from Oct 9-13, the posters advertising the historical TV drama Hwang Jin-I.
KBS Media, which is involved in bringing Korean pop culture to foreign audiences, says at the main entrance to the largest venue, the Palais des Festivals, will be a large visual from the early days of shooting the story of the famous Chosun-era gisaeng (female entertainer).
But those involved are trying to persuade MIPCOM to switch those images of the actress for a newer one, which they think is even more stunning: it depicts her lying down and looking over her shoulder with a decorative wig on her head and clad in a jeogori (short jacket).
Those in charge of the PR for Hwang Jin-I say they plan to unveil a total of five posters, and they have already heard from people who want to buy the series.
doozy: Wow, the poster is so colorful and beautiful! The red really stands out. Upon first glance, I couldn’t even tell that it is Ha Ji Won. She looks really different in the poster.