Hallyu stars Rain, Won Bin, Kang Dong-won, Suae and Han Chae-young will set up a joint sales office at the 11th Pusan International Film Festival.
Star-J Entertainment said October 11 that four talent management agencies that manage big hallyu stars, including JYP Entertainment, Dream East On and The Man, will set up a joint sales office at the festival.
The Asian Film Market, which will debut this year, will create opportunities to share information about popular actors aside from just buying and selling films. Influential talent management agencies from both Korea and abroad are expected to install booths at the festival to promote their actors.
A person from Star-J Entertainment said that promotional activities of hallyu stars overseas that were unofficially held so far had multiple negative effects, but this event will hopefully pave the way for official and transparent business.
The sales office will be open October 15 through 18.
Source: KBS Global