LA Times: Korea Seeks Next Asian Stars in US

Free Image Hosting at www.ImageShack.usThe leading Western U.S. newspaper published an article on Jan. 1 about SM Entertainment president Lee Soo-man and his efforts to find new potential stars to lead the Korean pop culture in the U.S.

The LA Times reported on the audition that SM Entertainment held in the city in the article entitled “Called to Star in Asia,” where a picture of Lee was also posted, courtesy of the JoongAng Ilbo U.S.

“The language doesn’t matter. We can teach them that,” the paper quoted Lee. “What we need is people who understand American culture. That is what will make them stars in Asia.”

The newspaper said that SM has held auditions in 11 U.S. cities for the past several years to search for aspiring singers, actors and models who can make their way to stardom in Asia. Some of them have found real success to become celebrities in Korea, meeting Korea’s demand for stars familiar with American culture.

The paper cited Francis Hur, the president of SkyLight Entertainment, a Los Angeles company promoting Korean music, as saying, “[Korean youths] can’t rap. There are just things that only Americans can do.”

Timothy Tangherlini, a UCLA Korean culture professor, told the paper, “There’s been a strange inversion, an almost fetishization of the foreign, whereas before it was almost shunned. The ‘street cred’ in Korea, the new types of voices and styles, are all coming from L.A. now.”
Source: KBS Global

doozy: Okay, people. I’m going to LA to fulfill my dream of becoming a Korean celebrity. Heehee. Just kidding. I’m done being delusional because I know and you know that I don’t have what it takes. Secondly, Korean anti-fans are CRAZY (and not in a good way).

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2 thoughts on “LA Times: Korea Seeks Next Asian Stars in US

  1. doozy, don’t be so harsh on yourself! bbashya! 😀

    and as for the last 2 paragraphs…anyone else feel like that would be offensive to korean rappers? i for one LOVE 1tym, jinusean, mc mong, etc. i think they’re very talented rappers. i understand Tangherlini’s perspective tho, as i believe danny and teddy of 1tym are from LA. but hip-hop is like…New York too (as Jinu and Sean said on Mtv). anyway, i think the belief that “There are just things that only Americans can do” is a big reason why everyone else in the world thinks we’re arrogant, obnoxious, wasteful, etc. we’re not like that, really! aish!!! (well, not people in Hawaii anyway!)

    well enough of my rant. great article *thumbsup*

  2. I do agree with you because there are many talented korean hip hop artists and rappers. Also, it’s not just everyone else who thinks that Americans are arrogant..Some Americans are like that themselves because they think they’re “better” than everyone else. Of course not to generalize ALL Americans coz for example, you and I aren’t like that.

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